In this economic slow down period, business owners and commercial property owners try to differentiate their particular business and properties from the competition.
One of the most popular and rewarding ways to set a business apart is to embrace the popular trend of going green. This is especially true for commercial property owners. Businesses will also be able to take advantage of the trend by locating their businesses in an Earth-friendly building.
Converting an older building into a green building, using LEED standards, will not only increase the marketability of the commercial space, but also lessen the amount of resources used thereby lowering the utility costs.
The owners of the Sears Tower or should we say the Willis Tower (Big Willie) realize the value or retrofitting a property to be more environmentally friendly. The $350 million dollar renovation will start next spring and will upgrade the building from top to bottom. All 16,000 windows are to be replaced together with mechanical, lighting, and plumbing systems. The total estimated base energy savings is an astonishing 80%. Wind turbines, rooftop gardens and solar hot water panels will all contribute to the savings. When all is said and done Big Willie should achieve a Platinum LEED rating, which is the highest sustainability designation of the U.S. Green Building Councils rating system. It is anticipated that the savings achieved from the lowered utilities bills will be passed through to the tenants.
The LEED green building rating system is a nonprofit coalition of building industry leaders and is designed to promote design and construction practices that increase profitability while reducing the negative environmental impacts and improve occupant health and well-being.
The LEED system gives legitimacy to companies who have pledged to go green and invites a larger customer base as well.
Green companies are likely to do more business with other green companies while still maintaining their “traditional” clientele. In the past it was difficult to track how much going green actually saved. Thanks to new requirements adopted by the U.S Green Building Council in order to achieve a LEED rating utility bills will be monitored (but not made public) to determine exactly what the savings are and how they are achieved.
Chicago Commercial Realty Brokerage (CCRB) offers businesses expert advice on how to find buildings and go green. Having been founded in the clutches of a recession and within the trend of going green, CCRB has the insight and expert staff to help companies differentiate themselves from the rest of the pack by going green.
“By becoming a leader in commercial property environmental conservation, you open many more doors,” said Victor Dunbar, President and Co-Founder of Chicago Commercial Realty Brokerage. “As a property owner you have given yourself a competitive edge by providing tenants with a more energy efficient, updated facility. As a tenant you have lowered your monthly base cost and can provide your services at a more competitive price.”
The commercial property idea of going green is not just a trend but also a permanent mainstay. Companies that are proactive in the quest to become environmentally friendly will be ahead of the curve as this will be the way business is done in the future. Building owners holding out by not taking steps to upgrade and adopt green standards may find themselves with a lot of vacant space in the not to distant future. If Big Willie can be converted into a Platinum designated LEED building the thousands of others can too.
By Jim Dunbar